MANAJEMEN STRATEGI TOL BALI MANDARA DI MASA PANDEMI COVID19

Abstract

The Covid-19 pandemic, which began in March 2020 until now, has an impact on
decrease in the number of vehicles using the Bali Mandara Toll Road. amount
about 80% less than usual. This certainly has an impact
on Bali Mandara Toll revenues. Therefore, it is necessary to study the management of the Bali Toll Road
Mandara during the Covid-19 period. Data and information obtained from observations,
documentation, and interviews. Furthermore, strategic management analysis is carried out
qualitative. From the analysis, two strategies are suggested, namely the functional strategy
company and generic strategy. It is hoped that these two strategies will help
the manager of the Bali Mandara Toll Road facing the Covid-19 Pandemic.