KOMODIFIKASI KONTEN DAN KHALAYAK : KAJIAN EKONOMI POLITIK MEDIA PADA PROGRAM ACARA INDONESIAN IDOL

Abstract

The purpose of this research is to explain about the commodification of audiences and content on the Indonesian Idol program that aired on RCTI. This study uses Teun Van Dijk's critical discourse analysis approach. Van Dijk's model analysis does not only focus on elements of text, but also cognition and social context. In this case, critical discourse analysis is used to determine the commodification of content and audiences at the Indonesian Idol program on RCTI. The results showed that the Indonesian Idol program is part of the process of content commodification and audiences which are oriented to maximize television profits, in this case RCTI. Content commodification is carried out through the representation of the nomenclature of the title or image of the Indonesian Idol title, while the audience commodification is carried out through the process of SMS or participant votes.

Keywords: Commodification, Content, Audiences, Indonesian Idol