THE INFLUENCE OF MEDIA EXPOSURE ABOUT BOYCOTTING PRO-ISRAEL PRODUCTS IN KOMPAS.COM ONLINE MEDIA ON STUDENTS' PERCEPTION

Abstract

This research aims to determine the impact of media exposure regarding the boycott of pro-Israel products on the online media Kompas.com on students' perceptions. Information technology in today's digital era is rapidly advancing. Human life today is controlled by information technology. The use of online media is now more frequently employed by the public to search for and obtain information, as it is considered more practical and easily accessible anywhere and anytime. The approach used in this research is a quantitative explanatory approach to explain the influence between media exposure and perception. The data collection technique used in this research is a questionnaire or survey with a population of students of Communication Science State University of Jakarta, Class of 2020, with a sample size of 44 respondents. The results of this study indicate that the media exposure to news about the boycott of pro-Israel products on the online media Kompas.com has a strong and significant influence on students' perceptions.

Keywords: Media Exposure, Perception, Online Media, Agenda Setting