Strategi Komunikasi Pemasaran Pariwisata Di Desa Wisata Rhee Loka Kabupaten Sumbawa (Studi Kasus Desa Wisata Pantai Gelora)

Authors

  • Rauhun Hidayat Universitas Teknologi Sumbawa
  • Reza Muhammad Rizqi Universitas Teknologi Sumbawa

DOI:

https://doi.org/10.37673/jmb.v4i3.1334

Keywords:

Marketing Communication Strategies And Tourism

Abstract

This study aims to determine the Tourism Marketing Communication Strategy in
Rhee Loka Tourism Village, Sumbawa Regency with a qualitative descriptive research
method that intends to understand Gelora Beach Tourism Marketing. This study uses
primary data types with purposive sampling method and data analysis techniques Data
Reduction (Selection / Driver), Data Presentation and Conclusion Drawing. Based
on the results of research which states that Gelora beach tourism has
infrastructure facilities such as lodging provided, tourism performances and
promotion of tourist objects, improving tourist facilities, and the community as
well as in the management of tourist attractions. If there are strengths and
opportunities, they will reduce weaknesses and keep threats away. With the use
of methods to develop appropriate and appropriate Gelora beaches so that they
cancompete with tourist attractions in the Sumbawa area and also in
West Nusa Tenggara.  

References

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Published

2021-12-15

How to Cite

Rauhun Hidayat, & Reza Muhammad Rizqi. (2021). Strategi Komunikasi Pemasaran Pariwisata Di Desa Wisata Rhee Loka Kabupaten Sumbawa (Studi Kasus Desa Wisata Pantai Gelora). Jurnal Manajemen Dan Bisnis, 4(3), 42-54. https://doi.org/10.37673/jmb.v4i3.1334