Hubungan Antara Citra Diri (Self-Image) Dengan Perilaku Konsumtif Pada Mahasiswa Yang Berbelanja Di Shopee
DOI:
https://doi.org/10.36761/jp.v6i2.3524Keywords:
citra diri, perilaku konsumtif, mahasiswaAbstract
The purpose of this research is to find out the relationship between self-image and consumer behavior in students who shop at shopee.This research approach uses quantitative approaches with sampling techniques using purposive sampling.The research sample of 168 students of the study program of psychology of the University of Technology.The research data is obtained from research instruments using the product moment correlations from Pearson. The results show a positive relationship between self-image and consumer behavior in students who shop at shopee with a positive correlation coefficient value of 0.470, where the sig value. (p-count ) = 0 000 or p & lt; 0.05 which means the higher image of self (sof-image) students shopping in shopee, That is because they say, "If we were to follow the guidance of God, we would not be able to do so.".The lower image of self-image the students who shop in shopee, That is worse for you, and less for you as a result of your misdeeds
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