Kajian Desain Komunikasi Visual Media Promosi Sumbawa Art Festival 2022

Abstrak

Sumbawa Art Festival 2022 is a creative dance and fashion show competition that initiated by the Dance Study Program at the Sumbawa University of Technology. The implementation of competition was quite successful because it was supported by a fairly good promotional strategy. This research aims to describe whether the promotional media used in the Sumbawa Art Festival 2022 is in accordance with the main theme of the activities. This research concludes that the suitability between promotional media and the main theme of the activity is quite good. But in some parts, it can be improved. The results of this research can be used as input or reference for visual communication designers and event organizers, so that they always pay attention to the suitability between message targets, keywords, positioning, message content, media selection and media visualization.