PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKET INTERNET XL AXIATA DI MASA PANDEMI COVID 19

Indonesia

Authors

  • Sherwin Ary Busman Universitas Teknologi Sumbawa
  • Gunawan Wibisono Universitas Teknologi Sumbawa

DOI:

https://doi.org/10.37673/jmb.v4i2.1304

Keywords:

Price, Product Quality, Purchased Decition

Abstract

This study aims to analyze the effect of price and product quality on purchasing decisions for XL Axiata Internet Packages during the COVID-19 Pandemic on students of the Faculty of Economics and Business, University of Technology, Sumbawa. The research method used is quantitative with an associative approach. The sampling technique used non-probability sampling with a total of 90 respondents. The data collection technique used a questionnaire which was processed using SPSS. Data analysis used multiple linear regression. The results showed that price had a partial effect on purchasing decisions for XL Axiata internet packages during the COVID-19 pandemic and product quality had a significant effect on purchasing decisions for XL Axiata internet packages during the Covid-19 pandemic.

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Published

2021-10-31

How to Cite

Sherwin Ary Busman, & Gunawan Wibisono. (2021). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKET INTERNET XL AXIATA DI MASA PANDEMI COVID 19: Indonesia. Jurnal Manajemen Dan Bisnis, 4(2), 50-56. https://doi.org/10.37673/jmb.v4i2.1304