ANALISIS NILAI EKONOMI OBJEK WISATA PANTAI AI LOANG DENGAN PENDEKATAN WILLINGNESS TO PAY (WTP)

Abstract

T_{his study was conducted to determine the economic value of Ai Loang beach and the factors that influence the Willingnes to Pay visistors. Economic value, analyzed using a willingness to pay approach. Results based on the research, it is known that the average WTP Value is Rp.9.253/visitor. And the economic value based on the calculation of the TWTP od fixed from the Ai Loang beach tourism object is Rp. 221.451.037/year. The factors that influence the Willingness to Pay visitors are carried out by logistical analysis. The results of the analysis show that the variables of the number of visit, travelling time, distance, facilities and income do not have a significant effect on Willingness to Pay. The value of Pseudo R2 is 0.0360, which means that the dependent variable can be explained by the independent variable by 0.36% and the rest is explained by other variables outside the research model.}