ANALISIS ELASTISITAS PERMINTAAN PRODUK FASHION MUSLIM RIAMIRANDA DI KOTA MATARAM
Demand Elasticity Analysis of Riamiranda Muslim Fashion Products in Mataram City
Keywords:
Price Elasticity, Income ElasticityAbstract
This study aims to analyze the elasticity of demand for Muslim fashion products at the House of Riamiranda Boutique, Mataram City. From price elasticity and income elasticity. This type of research is descriptive qualitative. Sampling using purposive sampling. The research data was obtained through observation, interviews, financial reports, and distributing questionnaires to 30 respondents who had purchased Muslim fashion products at the House Of Riamiranda Boutique, Mataram City at least twice in a period of 3 months. The data obtained is processed using the economic analysis equation in the form of demand elasticity.
The results of the study show that the price elasticity of Muslim fashion products at the House Of Riamiranda Boutique in Mataram City shows elastic results, which means that consumers are sensitive to price changes. For income elasticity on Muslim fashion products at the House Of Rimiranda Boutique, Mataram City, it shows luxury or superior goods.
References
Cut Risty dkk, “Elastisitas Permintaan Beras Organic Di Kota Medan”,Journal Of Agriculture and Agribusiness,Vol. 2, No. 2, Februari 2013.
Dian Novita Sari, "Pengaruh Trend Fashion Terhadap Keputusan Pembelian (Survei Pada Konsumen Wanita Butik Ria Miranda Cabang Malang)", Skripsi, Fakultas Ilmu Administrasi, Universitas Brawijaya, 2018.
Djaelani Mustofa, Metode Penelitian Bagi Pendidik, Jakarta: Multi Kreasi Satudelapan, 2010.
Dr. Muhammad Khusaini, SE., M.Si., M.A. Ekonomi Mikro: Dasar-Dasar Teori, Malang: UB Press, 2013.
Hasnawati, dkk, “Pengaruh Kesadaran Merek dan Loyalitas Merek Terhadap Keputusan Pembelian Produk Riamiranda (Studi Kasus Konsumen Di Kota Palopo)”, Jurnal Mantik, Vol. 5, No. 4, Februari 2022.
Hasri Yolanda,”Pengaruh Trend Fashion dan Promosi Terhadap Keputusan Pembelian Busana Muslimah Dalam Perspektif Ekonomi Islam (Studi Kasus Pada Khayal Boutique Di Kota Duri)”, Skripsi, Fakultas Syariah dan Hukum, Universitas Islam Negeri Sultan Syarif Kasim Riau-Pekanbaru, Pekanbaru, 2020.
Heriswanto, Radiasi Alam Kendek Membaka, “Analisis Elastisitas Permintaan Produk Tempe Di Keluraahan Sendang Mulyasari Kecamatan Tongauna Kabupaten Konawe”, Jurnal Geoekonomi, Vol. 13, No. 01, Maret 2022.
Khairil Aeni Asmal, “Elastisitas Permintaan dan Penawaran Dodol Markisa Di UD. Wisaata Malindo Desa Tonas Kecamatan Tombolo Pao Kabupaten Gowa”, Skripsi, Fakultas Pertanian, Universitas Muhammadiyah Makasar, Makasar, 2018.
Linda Rania, “Pengaruh Trend Busana Muslimah Terhadap Gaya Busana Kuliah Muslimah Mahasiswa Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Yogyakarta”, Skripsi, Fakultas Teknik, Universitas Yogyakarta, Yogyakarta, 2018.
Malcolm Barnard, Fashion Sebagai Komunikasi Cara Mengkomunikasikan Identitas Sosial, Seksual, Kelas, dan Gender, Yogyakarta: Jalasutra, 2011.
Neila Soraya, Bambang Eko Afiatno, “Elastisitas Harga dan Elastisitas Pendapatan Permintaan Energi Listrik Pada Rumah Tanggan Di Indonesia”, Jurnal Sains Sosio Humanira, Vol. 5, No. 2, Desember 2021.
Nur Laili Niswa, “Strategi Pemasaran Dalam Meningkatkan Penjualan Produk Fashion Muslim Pada Took Antaradinhijabs Di Shopee”, Skripsi, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sunan Ampel Surabaya, Surabaya, 2020.
Styawan, dkk, “Analisis Elastisitas Permintaan Konsumen Terhadap Produk dan Harga keripik Pada UKM Di Kecamatan Baturaja Ogan
Tri Kunawangsih Procoyo, Antoyo Procoyo, Aspek Dasar Ekonomi Mikro, Jakarat: PT Grasindo, 2006.
Yunita Novasari,Seri Penngayaan Pembelajaran Ekonomi: Ilmu Ekonomi Mikro, Surakarta: PT.Aksara Sinergi Media, 2018
Published
How to Cite
Issue
Section
Copyright (c) 2025 Didi Suwardi, Fitria Permata Cita
This work is licensed under a Creative Commons Attribution 4.0 International License.
