Vol. 9 No. 2 (2024): JURNAL EKONOMI DAN BISNIS INDONESIA

Articles

• The PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL SUZUKI PADA PT. SEJAHTERA BUANA TRADA DI PEKANBARU THE INFLUENCE OF PROMOTIONS AND PRICES ON SUZUKI CAR PURCHASE DECISIONS AT PT. SEJAHTERA BUANA TRADA IN PEKANBARU

  Rahma Yulita, Lisa Tinaria

  1-11

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• ANALISIS ELASTISITAS PERMINTAAN PRODUK FASHION MUSLIM RIAMIRANDA DI KOTA MATARAM Demand Elasticity Analysis of Riamiranda Muslim Fashion Products in Mataram City

  Didi Suwardi, Fitria Permata Cita

  24-27

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• INKLUSI KEUANGAN : DAMPAK LITERASI KEUANGAN, LITERASI KEUANGAN DIGITAL DAN FINANCIAL TECHNOLOGY PADA MAHASISWA Financial Inclusion: The Impact of Financial Literacy, Digital Financial Literacy and Financial Technology in Students

  Sri Andriani

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• PERAN KEUNGGULAN KOMPETITIF DALAM MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UMKM The Role of Competitive Advantage in Mediating the Influence of Entrepreneurial Orientation on MSME Performance

  Nova Adhitya Ananda, Mikhratunnisa Mikhratunnisa

  18-23

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